Somewhere in your life is a folder.
Maybe it’s a Notes app full of old macros. Screenshots of meal plans. Workout programs you bought and never finished. Before photos from the five different times you swore this time would be different.
It’s the evidence of everything you’ve tried.
And every time you think about all of it, there’s probably some version of the same feeling.
Frustration. Shame. Wasted time. Maybe even proof that you’re the problem because somehow nothing ever seems to stick.
I want you to look at all of that differently.
Because none of it was a waste.
It’s data.
It’s actually the most valuable data we have about your body, your habits, your lifestyle, and what has or hasn’t worked for you over the last 10+ years.
You’ve just been reading that data as failure.
Let me show you what I mean.
Maybe you did keto and lost 20 pounds, but eventually gained it back.
That doesn’t mean keto “failed.” It tells us you can absolutely lose weight when you have structure, but eliminating an entire food group probably isn’t something you can maintain for the rest of your life.
Maybe you tracked macros and got into the best shape you’d been in for years, but the second work got crazy or you started traveling, everything fell apart.
Again, that’s useful information. Your body responds when your nutrition is consistent. The problem was that your plan only worked when life was predictable.
Maybe you went all-in on a challenge, trained six days a week, stopped drinking, ate perfectly, and felt incredible for a month... then completely burned out.
That tells us effort was never your problem. You clearly know how to work hard. You just built something that required a level of intensity you couldn’t sustain forever.
Every single attempt tells us something.
What worked?
What didn’t?
When did things start falling apart?
What was happening in your life when they did?
How did your body respond?
What could you maintain without feeling like fitness was taking over your entire life?
That’s exactly why one of the first things we do with clients is look backward before we start moving forward.
I want to know what you’ve tried over the last 5, 10, sometimes 20 years because there’s so much information sitting there.
Our job isn’t to hand you another random plan and hope this one finally works.
It’s to look at all the data you’ve already collected, figure out what your body and your life have been telling us, and use that to build the right plan moving forward.
Stop hating everything you’ve tried.
Start learning from it.
You haven’t spent the last decade collecting failures.
You’ve spent the last decade collecting data.
Much love,
Mackenzie
P.S. Bring me the whole timeline. Every diet. Every program. Every time you lost the weight and gained it back. What worked, what didn’t, and where things fell apart. That’s some of the most valuable information we have when figuring out what will actually work for you this time.